Advertising material comprises a wide range of items. It can range from your corporate brochure or a banner on your website to branded corporate clothing. Your advertising collateral has to fit to the respective market needs and your clients’ preferences — always aligned with your branding and marketing strategy. If you wish to export your corporate design to the Asian market, an analysis of all design elements regarding their messaging, font, colours and the imagery is highly recommended. Strategic thinking about the conceptual fit of the key messages you want to bring across is imperative, as you will face significant differences in how marketing and branding is done in Asia.
An image used for an advertising campaign might be a great success in Germany but might be completely misunderstood in China. The context of symbols is different in both cultures, and confusion, additional costs and, as a worst case scenario, losing credibility or damage to your reputation should definitely be avoided. We analyze your advertising material and all design elements to help you overcome any cultural obstacles with ease. Our multinational team uses its expertise to closely review every element, advising you on how you can build up your brand in the Chinese market in the most effective way.
Through our longstanding support of companies from numerous industries, we have the necessary experience to create and produce a wide range of marketing materials for you. Together with our team of web and graphic designers, we develop a wide range of different advertising materials which will enable you to strengthen the recognition of your company’s brand.
Our services on advertising materials include but are not limited to:
- Flyers, invitation cards, brochures
- Digital advertising and web promotion
- Creation of all kinds of branded giveaways
- Packages of any shape and form
- Banners, backdrops, display stands
- Corporate clothing
Let us know what you have in mind and we’ll advise you in terms of feasibility, timing, and costs.